In a dynamic world where technology is integral to music, the digital music industry has experienced a ground-breaking development. AlphaTheta Corporation, the governing body for globally recognized brands such as Pioneer DJ and rekordbox, has made public its strategic decision to acquire Serato Audio Research Limited. The New Zealand-based Serato is renowned worldwide for its cutting-edge DJ software. The acquisition, pending approval from the New Zealand Overseas Investment Office and the completion of standard procedures, could propel the music technology landscape to new heights.
AlphaTheta and Serato: A History of Synergy
Implications of the Acquisition
Reflections from the Helm
AlphaTheta: From Pioneer to Present
The roots of AlphaTheta can be traced back to Pioneer Corporation in 1994. Known for its relentless pursuit of innovation and quality, Pioneer DJ quickly earned its place in the DJ equipment industry. In 2020, the company underwent a rebranding exercise, and Pioneer DJ Corporation was renamed AlphaTheta Corporation. Later that year,
Pioneer DJ was sold by the KKR equity firm to Japanese company Noritsu for a staggering sum of $606 million, marking a significant milestone in its corporate history.
Recent Developments and Innovations
Paul Anthony is the Managing Director of Event Master Pro and Discosource DJ’s based in Phuket, Thailand. With over 20 years experience as a Professional DJ he built a nation wide DJ service across every major city in Australia teaching over 50 DJs his craft and now developing the EMP online application for DJs.